Content designer and author based in Los Angeles and Ojai. Former Meta employee and currently creating a regenerative 10 acre vinyard and farm of wild flowers and avocados.
Intro
From Paris to Copenhagen to New York and San Francisco, I’ve had the privilege of working as a UX specialist in hospitality, fashion and technology. With an original plan to get an MFA in Paris, I found a career that allowed me to travel the globe, build empathy as I interacted with people from all cultures and flex my creative skills.
Work
With 8 years tenure at Meta, I’ve had the privilege of working on some of the most high profile launches. I was the lead CD on products such as fighting misinformation, early voting for the Voter Information Center for the US 2020 election, Reactions and more.
01 Fighting Misinformation
PROBLEM:
How do you help people understand when a post in their News Feed, which may have been posted by someone they respect or admire, contains false information?SOLUTION:
I created a systematic approach that helped shift people's mindset and prepare them for an uncomfortable interaction.
1. Warn people there's an issue with their friend's post.
2. Say what's wrong. (Is this violent content, does this contain adult content, etc?)
3. Show...for those who are skeptical, why it's false. ADDITIONAL CONTEXT: This strategy was created after a three year span of iterating on hypotheses and testing various launches across multiple countries before finding a winning approach that could be rolled out globally to 80+ countries. This approach was also used in designs across Instagram and other types of sensitive content.PRESS:
The Verge 2019, Time Magazine 2020, Politico 2016, New York Magazine 2017PUBLICATIONS:
Medium post02 Online bill payment
PROBLEM:
Can we help people who live on $2 a day and are unbanked, pay their utilities such as an electricity bill online?SOLUTION:
Using the Messenger app, we launched a bill payment test in the Philippines which allowed people, when they "top up" their data plan to also use those funds to pay their electricy bill. ADDITIONAL CONTEXT:
My role focused on helping figure out the high level steps a person should fill out first, ie my personal information, then my electricity account info and then the financial amount as well as sensitive error messages. A special focus was placed on simplifying language and using images and emojis to help create a sense of confidence among low tech literacy users. PRESS:
Telcom Drive03 US 2020 Election
PROBLEM:
Can we educate and motivate the uninterested bystander on Facebook about early voting in their state for the US 2020 Election? This process included getting approvals from all 50 Secretary of State offices on the content in a timely manner.SOLUTION:
We focused on three aspects: giving people accurate dates, times and locations for early voting (using the Google Civic API). I included sections that showcased the benefits of early voting as well as a "Know Your Rights" section in cases where people could be turned away at the polls. ADDITIONAL CONTEXT:
I lead design and content efforts for all early voting and Election Day voting information on Facebook's Voter Information Center. This included daily reviews of feedback from each of the 50 Secretary of State offices as well as regular syncs with our legal and policy teams as we negotiated how to best incorporate feedback in a non-politicized way. The process included weekly reviews with external legal partners such as renowned election lawyers Nathaniel Persily and Justin Levitt.PRESS:
Engadget, Bloomberg, USAToday04 Reactions
PROBLEM:
How do you help people show empathy for situations that may not be "likeable"?SOLUTION:
I created a flexible set of reaction labels that allowed our i18N team to translate each emoji accurately. This meant people could react to a friend's post with confidence knowing how that friend would interprete it on the other end. ADDITIONAL CONTEXT:
I worked on a system around how to label each reaction. Should the label be what you think, what you say or what you do? For example, for the laughing emoji, should the label be: "Funny", "Haha" or "Laugh"? After extensive testing across nine countries, I was able to earn approvals from all levels of the company to launch a mix of the above. I also sat and worked side-by-side with our translation team to ensure that each reaction label could accurately be sent across borders without creating strife or confusion.PRESS:
Wired, NBC News, The Atlantic05 Election Perspectives
PROBLEM:
Academics believe that people tend to stay inside their filter bubbles and never see alternative viewpoints when it comes to politics. How can you show people a variety of political perspectives in a way that doesn't turn them off?SOLUTION:
We identified that when a person clicks on a article inside News Feed that's about politics or an upcoming election, that's an ideal moment to show them a full picture of the candidates positions, which helps them be prepared on how to vote. This feature was not about changing people's political views, but helping them have a more well-rounded view of all the perspectives.ADDITIONAL CONTEXT:
This was an idea that I spearheaded with a small team of 2 engineers, and grew to a team of over 18 people. I was responsible for getting approvals at Facebook's highest levels, helped build a civic election classifier and worked with legal and partnership teams to get political candidates to fill out their views on each of the important issues. The patent no: US10783197B2 is under my name as inventor.PRESS:
The Independent UK, The Irish Times, About
If you’re interested in learning more about these projects, please contact me and I’m happy to share more context along with designs.